In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. Boldness and singularity. Manifested through clashes of color, of style, the liberation from convention, the defiance of the norm. Authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare, born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations. YSL Beauty forges the beauty of tomorrow by charting a path of effortless attitude and determination. Unapologetic beauty that frees, moves the lines, escapes the frame. Young, edgy, luxury.
M. Saint Laurent once said, “I contributed to the transformation of my era”. Today we honor this heritage, by pushing the boundaries, playing with tensions and creating daring beauty that dresses change. A Parisian chic elegance, bold and unapologetic, igniting the vision that everyone can draw their own definition of beauty with a confident stroke. Because true confidence isn’t found in a mirror, it’s ignited from within. Audacious and modern, in the here and now, YSL Beauty empowers you to live life by your own rules, no compromises.
Stephan Bezy
International General Manager Yves Saint Laurent Beauty
THE OURIKA COMMUNITY GARDENS: A PLACE OF CHANGE, A CULTURE OF BEAUTY. TODAY AND FOR THE FUTURE.
SINCE 2014, NESTLED AT THE FOOT OF MOROCCO'S ATLAS MOUNTAINS, YVES SAINT LAURENT BEAUTY HAS CULTIVATED THE OURIKA COMMUNITY GARDENS, A UNIQUE PLACE DRIVING POSITIVE CHANGE AND ECHOING M. SAINT LAURENT'S PROFOUND CONNECTION TO THE REGION THAT TODAY IS A SOURCE OF KEY BOTANICALS FOR PRODUCTS. MOROCCO PROVIDED ENDLESS INSPIRATION FOR THE COUTURIER, CAPTIVATING HIM WITH ITS VIBRANT COLORS AND SERENE LANDSCAPES, A STARK CONTRAST TO PARISIAN LIFE. INSPIRED BY THIS RICH HERITAGE, YSL BEAUTY ESTABLISHED THIS PROGRAM IN THE OURIKA VALLEY WHICH EMPOWERS A LOCAL FEMALE-LED COLLECTIVE THROUGH EMPLOYMENT AND EDUCATION.
FOR OVER A DECADE, THIS BOTANICAL AND OLFACTORY LABORATORY HAS SERVED AS A WELLSPRING OF INNOVATION, DEVELOPING CUTTING-EDGE BEAUTY SOLUTIONS IN HARMONY WITH BOTH PEOPLE AND THE PLANET. JUST AS THE MOROCCAN LANDSCAPE INSPIRED M. SAINT LAURENT'S DESIGNS, THE OURIKA GARDENS CONTINUE THIS LEGACY, TRANSFORMING THE LAND INTO A THRIVING SOURCE OF INGREDIENTS FOR YSL BEAUTY WHICH WEAVE SUSTAINABILITY INTO THE CREATION OF PRODUCTS FROM FRAGRANCE TO MAKEUP AND SKINCARE.
